SEO helps users find content that they need and want. Every one of your Internet assets – website, social media, blogs, and videos – can benefit from search engine optimization (SEO). This optimization means getting the best results using a proven and systematic process. Busy entrepreneurs try to do it all; some can pull it off but most struggle with poor SEO. Here are three signs you might need to outsource your SEO:
Sign #1: Your SEO is no longer working like it was
Remember the good times? You were getting requests and new clients from your website almost daily. Now, it’s becoming a rarity. The companies that determine search engine rankings are constantly improving to provide the most value to the end users – people who use search engines. To continue to get those same results, you always have to be ahead of the changes, not behind.
Sign #2: Your SEO ranking has plummeted
It is even more critical to be in the top-10 listings for your business keywords. The majority of users don’t go past the 1st page. All of your hard work and investments can be wiped away in an instant with an SEO algorithm change, or all of your competitors getting professionals on their team. I have seen many businesses never recover from a sudden SEO ranking plunge. Don’t let that happen to you.
Sign #3: You haven’t looked at your SEO reports in weeks
You are so busy running your business that you don’t have time to make sure your SEO is running smoothly. There are typically warning signs that indicate SEO trouble is on the horizon. Reports are great, but are of no value if not reviewed on a regular basis. SEO is a marketing investment, and like any other investment, monitoring helps you measure ROI (return on investment).
How many of these signs do you see in your business? Start today to get your SEO back on track and delivering the results you need and deserve.